Key Generational Groups in Developed Nations
// (DATA SHOWN IS FOR USA)
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Baby Boomers 1946-64 |
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- 28% of population; 50% of personal income;
- Entering peak earning years as they mature;
- Lucrative market for travel, entertainment, housing, etc.
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Generation X 1965-76 |
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- First generation of 'latchkey' children;
- More cautious/cynical outlook;
- Share new cultural concerns;
- $125bn in annual purchasing power;
- Will be primary purchasers by 2010
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Generation Y 1977-94 |
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- 72 million strong;
- Extremely tech-savvy;
- Huge potential market;
- Children of baby boomers;
- 'New media' generation
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